ModCloth: A Pioneer In Inclusivity and Diversity in Fashion
In the 2000’s, thrifting retro clothing was making its way around the trendy fashion scene and the brand ModCloth started turning heads with their curation of vintage gems, helping make online thrifting a phenomenon. Since 2002,ModCloth has lead the way for both style and size inclusivity and has only become an even more important voice for female empowerment. Everything from their “vintage made relevant” clothing, to accessories, to home décor has graced all of its loyal shoppers and their homes, making ModCloth something anyone is proud to share on their social media platforms. With an inspiring presence and strong community, ModCloth continues to celebrate diversity and contribute to the empowerment we see today.
Inclusivity is so important, especially with clothing -- what are your proudest moments in pioneering the push in the fashion industry to offer a full range size run for your consumers?
Unlike many brands, we have been offering extended size ranges since 2013. Early on, we understood the importance of offering an amazing product assortment with a full size range that can appeal to all women. We know not everyone is built the same, and we’ve made it our mission to make sure that all of our customers feel like the best versions of themselves when wearing ModCloth .
What are 3 things you want your consumers to feel when they wear ModCloth?
What are your favorite types of posts to be tagged in on Instagram?
We love to see our customers tag and represent the brand while confidently taking on the world. When our customers share their photos, tag us, and use #MyModCloth, we get to take joy in the moments of their lives that ModCloth has impacted in some way.
One of the reasons why ModCloth is so successful is because of its ability to reinvent timeless pieces into modern fashion statements -- is there a formula to staying relevant in a world of fast fashion and custom design?
Our focus is designing vintage made relevant fashion for all women. We focus on staying true to retro inspired prints and designs, while still allowing our customers to express themselves in a modern and current way. Our formula is to continue to incorporate the core product values of ModCloth, while being adaptive to changing trends and customer needs.
How have you maintained your connection with your community over the years?
Our customers are our first priority! We continue to ask customers what they are looking for and adapt to their ever-changing needs and desires. Our care team works tirelessly to make sure that everyone is heard and their opinions are truly valued. We are constantly engaging with our community on our social channels. We have been able to build a network of women that understand and connect with not only us, but with each other.
ModCloth is a strong advocate for female empowerment, what are some of the ways people can contribute to the progress toward equality?
Women all over the world can stand up, speak out, and fight for what they feel passionate about! They can support women-owned businesses, join women-led initiatives, and simply support the other women in their lives. Women lift other women up!